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MESSAGE AND BRAND GUIDELINES

Our brand strategy is driven by our long-term business strategy with a focus on ensuring our brands connect with our constituents. We recognize the power and efficiency in operating under a single brand at a macro level, and believe Points of Light provides us with the best long-term, macro-brand given our history and position in the service sector.

We have dropped the word "Institute" from our name to provide an umbrella and more public-facing brand. We are a multi-product and multi-channel organization and believe there can be positive value and affinity created through a brand portfolio model.

As such, we are embracing a brand portfolio model, with Points of Light acting as an umbrella for our core, audience-specific brands that represent our key activation network streams.




DOWNLOAD THE BRANDING LANGUAGE UPDATE HERE (updated April11, 2013)



DOWNLOAD THE FULL MESSAGING AND BRAND GUIDELINES HERE


























POINTS OF LIGHT OFFICES
ATLANTA OFFICE - HEADQUARTERS
600 Means Street, Suite 210
Atlanta, Ga. 30318
Tel: 404-979-2900
Fax: 404-979-2901
WASHINGTON, D.C., OFFICE
1625 K Street NW, Suite 500
Washington, D.C. 20006
Tel: 404-979-2900
Fax: 404-979-2901
NEW YORK CITY OFFICE
35 West 35th Street, Floor 6
New York, N.Y. 10001
Tel: 212-850-4170

SINGAPORE OFFICE
128 Prinsep Street #01-01
Singapore 188655

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