MESSAGE AND BRAND GUIDELINES

Our brand strategy is driven by our long-term business strategy with a focus on ensuring our brands connect with our constituents. We recognize the power and efficiency in operating under a single brand at a macro level, and believe Points of Light provides us with the best long-term, macro-brand given our history and position in the service sector.

We have dropped the word "Institute" from our name to provide an umbrella and more public-facing brand. We are a multi-product and multi-channel organization and believe there can be positive value and affinity created through a brand portfolio model.

As such, we are embracing a brand portfolio model, with Points of Light acting as an umbrella for our core, audience-specific brands that represent our key activation network streams.




DOWNLOAD THE BRANDING LANGUAGE UPDATE HERE (updated April11, 2013)



DOWNLOAD THE FULL MESSAGING AND BRAND GUIDELINES HERE


























© 2012 - Points of Light Points of Light • 600 Means Street, Suite 210 • Atlanta, GA 30318 • Tel: 404-979-2900 • Fax: 404-979-2901